Pricing · method · worked example
Before you divide
Fictional example · Harbour Plumbing & Heating · 2025
Harbour Plumbing & Heating is the invented firm in our example report: owner on the tools, three engineers and one office coordinator. Figures are GBP excluding VAT.
| Overhead | Year | Per billable hour |
|---|---|---|
| Office payroll & employer costs | £31,000 | £6.14 |
| Vehicles, fuel & travel | £25,800 | £5.11 |
| Premises, insurance & general running costs | £18,000 | £3.56 |
| Software & administration | £5,500 | £1.09 |
| Marketing | £6,000 | £1.19 |
| Tools, equipment & depreciation | £6,500 | £1.29 |
| Total | £92,800 | £18.38 |
Twelve months from the accounts, so seasonal bills such as insurance are not missed.
7,800 paid field hours, of which 5,050 were recorded on jobs (65%)
Take this from job records or timesheets. Estimates from memory run high.
£92,800 ÷ 5,050
£174,000 field payroll ÷ 5,050 = £34.46; + £18.38
What an average billable hour costs before materials and before any profit. An hour priced below this loses money.
The common mistake
Divide the same £92,800 by the 7,800 hours the field team was paid for and the rate is £11.90. It looks reasonable, but only 5,050 hours are ever charged to a customer. At £11.90 those hours bring in £60,082 towards overheads, and the other £32,718 comes out of profit.
The example counts return-visit hours as job hours. If the 166 hours spent on return visits were not charged to anyone, the true divisor is 4,884 and the rate is £19.00.
How busy you are
| Billable hours in the year | Share of paid hours | Overhead per billable hour |
|---|---|---|
| 4,500 | 58% | £20.62 |
| 5,050 the example | 65% | £18.38 |
| 5,500 | 71% | £16.87 |
| 6,000 | 77% | £15.47 |
When one rate is not enough
One hourly rate is right for pricing an average hour. It is less right for judging job types against each other, because not every overhead follows hours. Office time follows the number of jobs and vans follow travel.
| Job type | Hours | Per billable hour | As a share of revenue | Each cost by what drives it |
|---|---|---|---|---|
| Boiler replacements | 1,500 | £27,564 | £31,552 | £14,819 |
| Repairs & call-outs | 1,750 | £32,158 | £25,984 | £43,563 |
| Bathroom installations | 1,150 | £21,133 | £23,200 | £10,790 |
| Servicing | 650 | £11,945 | £12,064 | £23,628 |
The hourly rate charges servicing £11,684 less than that work actually costs, because many short jobs each need a booking, an invoice and a drive. A percentage of revenue charges boiler replacements £16,733 too much, because those invoices are mostly materials. How this reorders the profit ranking is worked through in profit by job type.
Using the rate
Hourly pricing
Labour cost plus overhead per billable hour is the floor. The floor rate guide builds the labour side from a wage, with employment costs and holiday.
Fixed prices
Multiply the rate by the hours the job is expected to take, travel included. See flat rate vs time and materials for who carries the overrun.
Other trades
The method is the same wherever labour is sold by the hour. For commercial cleaning the billable hours are the contracted hours on site.
The example firm and its costs are invented. They show the method; they are not a benchmark for UK or US trade businesses.
Or have it worked out from your own records.
£400 / $500 · up to 5 years of your jobs · 5 working days · refunded in full if nothing material is found
Your overheads, your recorded hours, and every job type held against the result, checked by a person.
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