UK · 2026
The short answer
01
Because the largest term in the calculation is one nobody publishes: the share of the hours you pay for that actually end up on an invoice. Two three-van firms in the same county, paying the same wage and carrying the same overheads, will have floors 33% apart if one invoices 20 hours a week per head and the other invoices 30. Neither is doing anything wrong. They are different businesses.
So a published “average hourly rate for a plumber” is a survey of prices, which tells you what customers in that area have been willing to pay. That is genuinely useful — it is the ceiling you are working under. It is not the floor you are working above, and only one of those two numbers can bankrupt you.
02
A three-van firm with employed engineers, at figures that would not raise an eyebrow in 2026. Every line is computed from the six inputs below — change them to yours and the method is identical.
The inputs
£21.00 × (1 + 15.00% + 3.00% + 12.07%) = £27.31
Employer's NI at 15.00%, pension at 3.00%, and 28 days of statutory leave spread over the 232 days worked, which is 12.07%. Add sick pay, employer's liability, tools and training if you carry them — most firms do, and leaving them out flatters the floor.
£27.31 ÷ 62.5% = £43.70
25 invoiced out of 40 paid. The 15 hours in between — driving, quoting, the merchants, the customer who wasn't in — are paid for and have to be carried by the hours that do get invoiced.
£105 × 3 × 52 = £16,380/yr ÷ 3,900 hrs = £4.20
The divisor is the whole firm's invoiced hours: 25 × 3 × 52 = 3,900.
£2,600 × 12 = £31,200/yr ÷ 3,900 hrs = £8.00
That is the floor, not the price. At £55.90 an hour this firm breaks even on labour and stands still. A charge-out rate has to carry the work you quoted and didn't win, the jobs that come back, and a profit — 15% would be £64.29, 25% would be £69.88, 35% would be £75.47. Which of those is right is a judgement about your market, and this page cannot make it for you.
03
More than any other input, because invoiced hours divide all three parts at once. Everything below is the same firm with the same costs — only the hours move.
| Invoiced hours a week, each | Utilisation | Floor | Against the example |
|---|---|---|---|
| 18 | 45.0% | £77.64/hr | +39% |
| 20 | 50.0% | £69.88/hr | +25% |
| 22 | 55.0% | £63.53/hr | +14% |
| 25 — the example | 62.5% | £55.90/hr | — |
| 28 | 70.0% | £49.91/hr | -11% |
| 30 | 75.0% | £46.59/hr | -17% |
| 33 | 82.5% | £42.35/hr | -24% |
04
Materials pass through, and shouldn't be in the rate
A boiler swap and a tap washer can consume the same two hours and hundreds of pounds apart in parts. Fold materials into an hourly rate and you overcharge the light jobs, undercharge the heavy ones, and lose the ability to see which is which. Price materials at cost, separately, and let the hourly figure carry only time.
Some job types are too thin to price from
If you did nine bathroom installs last year, the average of nine jobs is not a price — it is an anecdote with a decimal point. Where the evidence is thin the honest answer is a rule (hours at your floor, plus materials at cost) rather than a fixed ticket.
One year is a position, not a trend
A single twelve-month window tells you where you stand. It cannot tell you whether you are drifting, because it has nothing to compare against. Two years does; one does not, and any claim about direction from a single year is a claim about noise.
Your invoiced-hours figure is probably optimistic
This is the number owners are most confident about and most often wrong about. Almost everyone estimates high. Take it from records — actual hours that appeared on actual invoices — rather than from a sense of how the week went, because the whole calculation hangs off it.
05
Everything above is on the floor rate page in more detail, including how to gather the six inputs and the two mistakes that account for most wrong answers. It is free, it is the same method we run, and for a firm with tidy records it is an evening's work.
What we sell is that method applied to twelve months of your actual jobs — every type costed against the hours it consumed, every figure marked with the record it came from, and a person reading the finished document against your data before it reaches you.
Or have it worked out on your own year.
£500 / $650 · 12 months of your jobs · 5 working days · refunded in full if nothing material is found