Example AI visibility report for a trade business

Page by page

What's in the report

1. 1

   The summary

   The whole report in a few lines, for anyone who reads nothing else: where you're named, where you're not, and the first thing to do.

   “When customers asked who to call, AI named you in 4 of 4 answers. When customers researched a job and then asked who could do it, you were named in 8 of 12.”

2. 2

   How customers find a trade now

   The before-and-now journey, and the difference between being named and being cited, so the rest of the report makes sense.

   Explained in full on how search is changing.

3. 3

   What you sell, as we read it

   Your main services and areas, read from your own website, plus where you show up online. The questions are written from this list. If we've got it wrong, you tell us.

   For the Leeds firm: electric radiators, heat batteries and electric boilers; its directory listing, YouTube channel and social accounts with their last activity.

4. 4

   How AI answers your customers

   Every question, grouped by stage: researching, asking who to call, checking you out. For each: how often you were named, and who or what was used instead.

   6 research questions: named in 0 of 24 first answers, which used the Energy Saving Trust, the product makers' own sites and two other installers; named in 8 of 12 after the customer asked who could do it.

5. 5

   What we noticed

   Specific problems we could see, each with the evidence, why it matters and the fix, plus how long the fix takes.

   “Your three most-watched videos, each with over 100,000 views, have no description.” Fix: two lines naming the job, the product and the area.

6. 6

   Your first five steps

   The fixes in order: most likely to get you named, for the least effort. Things we couldn't confirm from public pages go in a short "check these yourself" list.

   Typical first steps: describe your videos, fix your directory categories, put your town in your page titles.

7. 7

   What Nelvant does next

   What the monthly product would do from here, the price, and how we tested. Every step before this page works without Nelvant.

   See what Nelvant does each month.

The questions

Written for the business, not from a template

We read the firm's website first, then wrote questions about the work it actually sells, from short local searches to specific ones. A few of them:

Why the question wording matters, and how one instruction changed an answer: how we test.